The European EV market continues to grow robustly, underscoring the shift toward sustainable mobility. With record-breaking global sales in 2024 and an ever-expanding charging infrastructure, businesses in the EV sector are poised for significant opportunities. However, challenges like affordability, supply chain constraints, and regional disparities in infrastructure remain key issues to address.
Sales Growth and Market Trends
- Global electric vehicle sales surged by 25% in 2024, reaching over 17 million units, driven by strong performance in China and a stabilizing European market.
- Europe saw a shake-up as the United Kingdom overtook Germany as the largest market for battery-electric vehicles (BEVs), propelled by emission targets and incentives.
- The European EV market is projected to grow from $261.14 billion in 2024 to $743.07 billion by 2030, with a CAGR of 19.04%.
- By 2025, BEVs are expected to account for 20–24% of the EU car market, driven by decreasing costs and affordable new models.
Challenges and Opportunities
While growth remains steady, the removal of subsidies in some regions, such as Germany, has highlighted the importance of offering value-driven solutions to ensure continued adoption.
For businesses in the EV sector, these trends underline the need to:
- Align product offerings with evolving market demands.
- Prioritize value-added services such as fast delivery, local technical support, and reliable after-sales service.
Infrastructure and Innovation
- Significant investments in fast and ultra-fast public charging networks are transforming the market. Morek’s certified chargers, with a capacity of up to 2x 480kW, cater to diverse needs in public spaces, workplaces, and high-capacity projects.
- Innovations like Dynamic Load Management (DLM) for both – DC and AC chargers and tailored solutions help partners optimize energy use and reduce infrastructure costs.
Why Morek?
Morek provides the tools and expertise needed to thrive in this growing market:
- Best Price-Quality-Support Ratio: Exceptional value tailored for every project.
- Strong Partnerships and Expertise: Collaborative solutions to meet your business needs.
- Most Relevant Product Range: Solutions designed for the specific requirements of workplaces, businesses, and public spaces.
- Reliable and Prompt Support: Fast delivery and dedicated after-sales services ensure seamless operations.
Morek is committed to empowering its partners to deliver exceptional results while contributing to the growth of sustainable mobility across Europe.
Ready to take your business to the next level? Contact us to learn more about how Morek can support your growth in the EV charging market.